Eli Hendricks
1. Helvetica originates from Switzerland2. Helvetica means Swiss type face
3. It was created in 1957 by Max Meidinger
4.I t was swiss style
5. clean, organized, trustworthy
6. Modernism, post modernism, and grunge
7. Georgia and verdona
8. Ariel
9. He was not a trained designer, and it led to chaotic design
10. Ray Gun
11. American Airlines, Nestle, Apple, Lufthansa, American Apparel
Deep Thinking:
Q: How does a typeface create a mood, feeling or image? Can you describe an occasion when you had a particular reaction to something in print, not because of the content, but because of the typeface?
Typeface has the power to make you feel safe and sound with the information a company is trying to sell to you.
I tend to look for information in day to day life that is clear and easy to digest. For example if In my History class, I have to read primary sources that are sometimes written in old english with old english fonts. But on occasion we have the ability to read the abridged rewritten versions that have half of the crucial information, but are written in clear modern font. Because my brain associates regular life with helvetica style fonts, I opt to the less info but clear font article.
Massimo Vignelli was driven by a love of architecture, because of this, he was well known for his work regarding urban street layout.
He also designed the American Airlines logo.
Comments
Post a Comment