Intro to typography

Eli Hendricks

Typography:

• Legibility vs Readability
• Expressive fonts / type for eye catching readability
• clean serif/sans-serif fonts/type for smaller body copy
• sans-serif fonts designed for screen viewing assist in readability.

   Serif vs Sans-serif:

• Serif reads better in smaller text
• sans-serif is best for headlines

Font Variance:

• Lots of different fonts will confuse the reader
• Don't use fonts that are similar (no point)

Readability:

• Use upper and lower case letters for optimum clarity
• UPPER CASE MAKES IT LOOK LIKE YOUR YELLING

Alignment:

• Left alignment reads easiest 
• consider the fact that the eye flows down the page

Emphasis:

• use tools your are given to make eyes flow easy 
• italics
• bold
• underline
• color
• typestyle change

Integrity:

• avoid stretching or compressing

Kerning:

• kerning is when you change the gap between letters

Large text blocks: Rags

• strive for rhythmic rags
• rags help create a smooth and easy to read text

Consistent spacing:

• helps with texture
• letters should flow well